May 28, 2015
On Tuesday, May 5, 2015 Mercy took part in the regionally-sponsored, 24-hour online giving events The Big Payback (Nashville,TN) and Give STL Day (St. Louis, MO). Both events created a unique giving experience for Mercy donors, raising funds and awareness for Mercy’s mission while participating in a larger effort to promote philanthropy in the Nashville and St. Louis areas.
This year Give STL Day generated over $2 million collectively for over 500 community nonprofits. The Big Payback raised over $2.6 million for over 750 Middle Tennessee charities.
Prompted by a series of day-in-the-life videos featured on social media outlets, Mercy donors doubled last year’s total, giving $7,180 toward providing care and counseling toyoung women struggling with life-controlling issues. Mercy supporters viewed real-time clips of Mercy girls from 7:30 a.m. until 10:00 p.m. The video clips captured girls in their daily routine of preparing meals, worshipping, studying and exercising.
After viewing the videos on Facebook, one supporter and mom of a current Mercy resident said, “I love being able to get a peek at our girl working out in the background! Mercy has been an amazing opportunity for her.”
Said another supporter, “This is such an awesome program, committed to transformation of the whole person!! Wise investment of any donations.”
Because Mercy relies solely on private funding, giving campaigns such as The Big Payback and Give STL Day make it possible to provide a healthy, structured residential environment for young women to find freedom from issues like eating disorders, self-harm, drug and alcohol addictions, physical and sexual abuse, and depression.